>>> Sales and Marketing - Visiting Angels <<<

Location: Greenville, SC
Date Posted: 04-14-2014

Responsible for generating business from referral sources to meet agency growth and revenue goals. Conducts personalized visits to priority referral sources and represents the agency in community events. 

  • Drive growth by spending the majority of the time in the field developing referral relationships that result in eligible referrals (95% of time is spent in the field).
  • Educate the referral sources and the community regarding the referral process, our differentiators and how to make it easy to refer.
  • Understand the philosophy of the private duty model. Remain current on local industry trends to represent and differentiate Visiting Angels’ services in the local market.
  • Articulate the benefits of private duty home care services to both professional referral sources and consumers.
  • Develop new and ongoing referral relationships with targeted accounts identified in the Marketing Action Plan for the purpose of increasing referrals and achieving business growth goals.
  • Accurately complete required reports and documentation, within the established time frames, of sales activity including: Weekly Schedule, Pre Call Plan, Marketing Action Plan and Sales Call Activity Log.
  • Utilize company resources to ensure an appropriate return on investment.
  • Demonstrate knowledge of major competitors and differentiators.
  • Compile Marketing Action Plan by assessing community needs, marketing strategy/objectives, identifying key accounts and the development of specific marketing action items with measurable goals.
  • Demonstrate effective communication with the agency team and referral sources.
  • Perform other functions as deemed appropriate by the management team.

  • Bachelor’s degree in marketing, business management or communications, preferred.
  • Minimum of one year experience in the Private Duty Industry preferred.
  • Experience with public speaking, demonstrated presentation skills.
  • Demonstrate proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other health care industry related software.
  • Demonstrate ability to work well with a team.
  • Results oriented.
  • Ability to form relationships and maintain rapport with referral sources.
  • Ability to listen and communicate clearly, fluently and diplomatically orally and in writing.
  • Ability to remain flexible, resilient, calm and maintain a sense of humor; and present a well-groomed professional image.
  • Ability to plan, organize, prioritize, delegate and accurately follow through in work activities with time constraints and interruptions to meet deadlines, as well as, work independently with a minimum amount of direction and/or supervision.
  • Ability to generate goodwill for the organization and its management among staff, clients, and referral sources. Demonstrate a strong commitment to client service excellence.
  • Possess and maintain good physical and mental health, including current TB testing.
  • U.S. Citizen or evidence of valid Alien Work Permit.

  • See ADA Requirements
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